The insider guide to sales enablement best practice [VIDEO]

In this article, I’ll cover what PMMs can do when sales enablement doesn’t exist within their organization by sharing a phased approach and the five steps I’ve identified to building up a sales enablement program.

Sales enablement sessions are the ideal opportunity to put the sales reps on your team in the right frame of mind. They should be encouraged to ask questions to establish a firm understanding of your product and its features.

Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.