Improving conversion by adding steps to checkout [Video]

Here at Bespoke Post, we’ve found adding certain steps to the checkout flow can have a big impact on both conversion and LTV, and here I’ll explain what they are and the results we’ve achieved over the past few years.

It’s imperative for every company to drive conversions and onboard as many customers as possible. Sean Broderick, Director of Product GTM at Sitecore, and Nadav Charnilas, Director of Product Marketing at Namogoo offer their advice.

When PMMs and PMs work together they can create better customer experiences and higher conversion rates. In this article, I dive a little deeper into that and share some approaches to improving your conversion funnel without needing to change your product from my own experiences.