My name's Stephanie Perezo, Senior Product Marketing Manager at Contentful, and in this article, I'll share a framework for how you can scale your messaging and positioning efforts. This framework has worked for me and will hopefully be helpful for you, irrespective of the size of your company and the stage of growth you’re at.

As we all know, product marketers are busy people and the last thing we should be worried about is:

  • Whether people are using our messaging and positioning in the right way,
  • Whether they're using the most accurate and up-to-date version. And finally,
  • Whether it'll evolve as your business grows.

In this article, I’ll be focusing on: