A company's messaging can make or break its connection with potential customers. But more often than not, B2B messaging falls into the trap of sounding robotic, technical, and impersonal. This is where unique, human-centered messaging becomes crucial.

In this episode of Product Marketing Life, host Collin Mayjack, PMM Lead at Classy, sits down with Emma Stratton, the founder of Punchy, a B2B messaging consultancy.

Emma, the 'queen of B2B messaging', shares her journey from creative writing to founding her own messaging and positioning consultancy for B2B tech companies, as well as offering actionable strategies to 'punch up' your messaging. In this episode, you'll learn how to craft a unique brand identity and make your product stand out!

Key talking points

✅ Emma’s transition from creative writing to B2B tech messaging

✅ The importance of simplifying technical language for broader audiences

✅ How to use the "barbecue test" to humanize your messaging

✅ Navigating messaging approvals in cross-functional teams

About the guest

Emma Stratton is the founder of Punchy, a consultancy that helps B2B tech companies craft clearer, simpler, and more human messaging. With a background in creative writing and a deep understanding of tech audiences, Emma has become a leading voice in the world of B2B messaging and positioning.

Her work focuses on cutting through jargon to make complex solutions feel relatable and accessible, ultimately helping companies connect more meaningfully with their customers.

Get involved

Keen to join the conversation?

Why not take a look at our Slack channel? Not to boast, but our Slack community is the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast 😉).

We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’. And it's completely free to join!

Don't miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.