How to localize a global brand [Video]

Customers trust and build loyalty with a business that they can identify with. They want to be spoken to in a language they understand. You can only achieve this with the right localization strategy. So, how do you go about it? Here are some tips to help you build one.

Price localization is an alternative pricing method used by companies with clients spanning different regions and countries. It’s widely recognized as a means of attracting prospective customers and increasing revenue.