In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Molly Chapman, Head of Product Marketing at MoorePay. 

Molly shares her expertise on mastering opportunity loss analysis, emphasizing the importance of combining qualitative and quantitative data, automating processes, and continuously refining strategies based on stakeholder feedback.

Key takeaways

Combining qualitative and quantitative data

It is essential to integrate both qualitative insights and quantitative data to fully understand the reasons behind lost opportunities. This comprehensive approach enables more informed decision-making and strategic adjustments.

Automate data processes

Automating data collection and analysis, using tools like Power BI, helps streamline workflows and frees up time for product marketers to focus on high-value activities such as stakeholder engagement and qualitative research.

Iterate and refine processes

Continuous iteration and refinement of processes, based on stakeholder feedback and evolving business needs, are crucial for maintaining effective product marketing strategies and driving business success.

About our guest

Molly Chapman, Head of Product Marketing at MoorePay

Molly is passionate about bringing new products to market, giving customers a seat at the table, drawing on communication to align sales and marketing teams. 

She is adept at ensuring brand consistency, whilst leading with customer-centric data and user experience to impact product design and launch.

Get involved

Eager to dive deeper into product marketing mastery? Our thriving Slack community is the ultimate hub for leveling up your product marketing prowess. With over 10,000 members, it's the largest crew of product marketing aficionados around.

From positioning and pitching to pricing and personas, we tackle every facet of strategic marketing. Share your wins, workshop ideas, and tap the collective wisdom of our community. 

The conversations flow 24/7, along with a steady stream of templates, playbooks, and lively banter. Consider it your portable conference, minus the price tag.

Stay tuned for more episodes of Product Marketing Maestros: Tales From the Front Lines.