How to drive product adoption through developer champions

Thursday, December 9
Time: 9am PT | 12pm ET | 5pm GMT

Weekly free product marketing live session

PMA Member? This session is already in your OnDemand Library.

Learn how PMM and DevRel at MuleSoft work together to achieve product adoption objectives for new product launches through community-driven developer evangelism.

Jason Johl and Sabrina Marechal will share all on how they ensure a win-win-win situation at MuleSoft, and the techniques they use to achieve this.

Join this PMMnow session as we cover:

✅ The MuleSoft approach
✅ Community structure and enablement
✅ Inbound collaboration
✅ Outbound collaboration
✅ Results: a win-win-win situation

About the speakers

Jason is a Product Marketing Manager at MuleSoft focused on Anypoint Platform development tooling. He leads product GTM, launch, and enablement for core developer products including MuleSoft’s IDE, runtime, and integration tooling.

Sabrina is a Senior Manager who leads MuleSoft’s Community team. Her mission is to equip developers, architects and business users so they can be successful with the platform and share their successes with the world.