Without a clear picture of your target customer, your efforts in product development, marketing, and sales can quickly become scattered, leading to wasted resources and missed opportunities.

In the latest episode of "Product Marketing Maestros: Tales from the Front Lines," host Nitin Kartik, a prominent figure in product marketing, explores the critical importance of defining an Ideal Customer Profile (ICP) with Greg Leach, Director of Product Growth and Product Marketing at 7Shifts.

Catch the full episode right here 👇


Key talking points

✅ The power of defining your ICP

✅ Getting everyone on board

✅ Making the ICP part of your company’s DNA

About the guest

Greg Leach is a seasoned pro when it comes to product marketing and growth. With over ten years of experience across various tech landscapes, he’s currently making waves as the Director of Product Growth and Product Marketing at 7Shifts.

Greg specializes in creating tailored product marketing strategies that cover everything from go-to-market planning and product launches to customer segmentation and lifecycle marketing. His hands-on approach is all about using data to make smarter decisions and build cohesive, high-performing teams.

Want to learn more from Greg? You can find him on LinkedIn, where he’s always open to connecting and sharing insights on scaling companies and crafting effective product marketing strategies.

Get involved

Eager to dive deeper into product marketing mastery? Our thriving Slack community is the ultimate hub for leveling up your product marketing prowess. With over 10,000 members, it's the largest crew of product marketing aficionados around.

From positioning and pitching to pricing and personas, we tackle every facet of strategic marketing. Share your wins, workshop ideas, and tap the collective wisdom of our community. 

The conversations flow 24/7, along with a steady stream of templates, playbooks, and lively banter. Consider it your portable conference, minus the price tag.

Stay tuned for more episodes of Product Marketing Maestros: Tales From the Front Lines.