Date: Tuesday 8th June
Time: 10am PT | 1pm ET | 6pm BST
Attracting and keeping buyers’ attention is not an easy feat – and that’s without a global pandemic.
No matter when in-person business interaction returns, how we market must be decidedly different.
You need an integrated marketing strategy that directly enables sales success to capture buyers’ interest.
Recently, Highspot surveyed marketers to examine the most prevalent marketing challenges of the past year and identify the best routes to achieve your marketing goals in the months ahead.
Register now 👇
Join this dynamic panel of marketers to learn:
- The top challenges for marketers across the world and what to do about them
- Three ways to adapt your product marketing strategy to navigate the unique challenges
- How to identify top-performing assets and improve content performance
- Best practices for how you can create compelling buyer experiences
Jarod Greene, VP of Product Marketing at Highspot
As Highspot's VP of Product Marketing, Jarod Greene is responsible for empowering Highspot’s go-to-market teams to command category leadership. Prior to Highspot, Jarod led go-to-market, thought leadership and analyst relations at Apptio and Cherwell Software, and leveraged product marketing and management strategies as an analyst at Gartner.
Libby Buttenwieser, Product Marketing Manager at Headspace
Libby leads product marketing for Headspace for Work: the employee mental health solution from Headspace, a global leader in mindfulness and meditation. In this role, she works cross-functionally with Sales and Product counterparts to define go-to-market strategy for B2B products, conduct customer research, and enable a global sales team
Marissa Gbenro, Senior Manager, Content Marketing at Highspot
Marissa Gbenro is the Senior Manager, Content Marketing at Highspot, leading the brand’s content marketing initiatives. Before life at Highspot, Marissa drove corporate marketing strategy for TrueBlue across 600 locations in the US, Canada, and Puerto Rico. Throughout her career, Marissa has focused on strategic content development and content optimization through buyer engagement and internal usage data and insights.