Category creation is no mean feat, but when executed successfully, the rewards can be monumental for PMMs.

It's a superb way to position yourself as the sole problem solver for a unique problem, and become a distinguished leader in a new category. But getting to this coveted position can be an arduous journey. That's why Collin Mayjack sat down for an exclusive conversation with Julien Sauvage, GVP of Marketing at Clari, a category giant in the competitive world of SaaS.

Catch the full episode now. 👇

From the secrets of category creation to the art of structuring a top-tier product marketing team, Julien shares valuable insights for any marketing leader looking to blaze a trail through their industry.

Key takeaways

✅ Category creation mastery

✅ Harnessing the power of social proof

✅ Winning product marketing team structure

✅ Balancing inbound and outbound

About the Guest

Julien Sauvage is the GVP of Marketing at Clari, where he’s driving the company’s category leadership in the revenue platform space. With a background in machine learning and data science, Julien’s career spans leadership roles at Salesforce, Gong, and Talend.

Known for his strategic vision, Julien has a knack for turning companies into category leaders. When he's not shaping the future of product marketing, you can find him enjoying the best coffee spots in San Francisco. Connect with Julien on LinkedIn for more insights, tips, and his unique expertise.

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Don't miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.