GTM Labs live workshops
The Go-to-market (GTM) motion within an organization is most successful when it is cross-functional and considered a continuous cycle. However, it can suffer when there is no clear leadership, accountability, or measurement of success.
These live workshops aim to provide critical learning at the point of need for all functions involved in the GTM motion and explore each “stage” of the process to uncover best practices, resources, and strategies to propel an organization’s GTM approach.
Each month, join an expert to dive into different stages of the GTM process through live one-hour sessions where you can engage with your instructor and peers while designing and implementing your own strategy.
The best part? You and your peers from other functions are able to join the workshop that suits you so you can all be working to best practice, and cohesively for maximum impact.
Join one or as many sessions as you like. Which will you choose?
The workshops take place at 5pm UK time.
Monthly access to live workshops with GTM experts
Join one or as many workshops as you need to help you excel in your role.
| Topic | Date | Time |
|---|---|---|
| Segmentation for product training | December 4, 2024 | 11am Eastern time |
| Topic | Date | Time |
|---|---|---|
| Uniting teams for seamless GTM wins | January 29, 2025 | 5pm UK time |
| Unlocking customer insights for success | February 5, 2025 | 5pm UK time |
| Mastering messaging: Crafting brand narratives that stick | March 5, 2025 | 5pm UK time |
| Breaking through the noise: Creative GTM strategies for crowded markets | April 2, 2025 | 5pm UK time |
| Mastering market shifts with GTM agility | May 7, 2025 | 5pm UK time |
| Quick wins, big gains: Delivering fast results without cutting corners | June 4, 2025 | 5pm UK time |
Your instructors
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Alex Mcdonnell, Direct of Product Marketing at Airtable
Sushovan Saha, Global Head of Marketing at Attentive.ai
Clare Holmes, CMO at Redsift
Div Manickam, Director of Product Marketing at Celigo
Holly Watson, Senior Product Marketing Manager at Amazon Web Services
Hope Chauland, VSenior GTM Manager at Microsoft
Jonathan Kvarfordt, Head of GTM Revenue Enablement & Product Marketing at Simetrik
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