Our brand new course, Go-to-Market Certified: Masters, has been built to give you the skills and confidence you need to create and own strategic, repeatable and scalable GTM plans that lead to successful launches.

Course overview

Building, scaling and measuring robust Go-to-Market plans is a core responsibility for product marketers. When executed correctly, a well-worked GTM strategy should align key stakeholders, reduce time to market, and ultimately maximize the chances of a successful launch. That’s why we’ve worked with industry experts to design a curriculum for product marketers that explores a tried and tested framework for GTM success.

Go-to-Market Certified: Masters is a comprehensive course that teaches you how to create and execute a successful GTM strategy. This course is perfect for product marketing managers who have their sights set on GTM mastery, and who want to take their careers to the next level.

The course covers the entire GTM process, from start to finish. You’ll discover how to develop a compelling value proposition, create and execute a GTM plan, and measure and track go-to-market success. You’ll also learn about the different GTM tactics that you can use to reach your target audience and achieve your business goals.

Enroll today

By the end of this course, you’ll be able to:

✅ Execute successful product/feature/market launches

✏️ Own GTM strategies at companies of varying sizes

💡 Understand GTM tactics during pre-launch, hard-launch and post-launch phases

🔄 Keep products on the market by effectively owning the full customer cycle

💼 Confidently and effectively project manage the entire GTM cycle

🤝 Influence organizational decisions around growth and pricing with your PMM prowess

Built and developed by yours truly

Product Marketing Alliance is home to the world’s largest product marketing community, and every course we create is built on the experience, knowledge, and success of the masses. Our internal experts, external advisors, and enthusiastic community come together to create the most robust courses on the market, equipping you with the ultimate toolkit for growth. From LinkedIn to Google to Spotify to HubSpot, expect to learn first-hand from industry heavyweights from start to finish.

What’s included when I enroll?

👩🏼‍🏫 6 insightful modules on everything from pre-launch strategy and roadmap creation to customer communication and post-launch measurement.

📙 60+ chapters filled to the brim with actionable insights, knowledge, and resources that’ll reshape the way you plan and execute your GTM strategies.

✅ 50+ exam questions sprinkled throughout every module to test your uptake.

⏰ 9+ hours of content, crammed with expert insights from orgs like Meta, Optum and more.

🔖 Official certification to boost your resume and grow your career.

📝 Optional coursework throughout to consolidate your learning.

👨🏼‍💻 100% self-paced - work at a pace that works for you.