A good-to-great framework for product marketing [VIDEO]

In today’s attention economy it can be hard to cut through the noise. In his best-selling book Good to Great, Jim Collins unearths ‘timeless principles’ which enable some companies to radically outperform their peers.

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.