Go-to-market template

What is a go-to-market template?

Our go-to-market (GTM) template is an essential planning tool we've developed to guide businesses through the process of bringing a new product or service to market.

Developed in collaboration with leading GTM practitioners, the planning template a comprehensive document that outlines the essential steps and considerations needed to successfully launch and promote a product. This template helps align various departments – such as marketing, sales, and product development – to work towards common objectives and achieve a cohesive launch strategy.

Why do you need a GTM template?

The GTM template is invaluable for several reasons:

1. Streamlined planning: It provides a structured approach, ensuring no critical steps are missed in the planning process.
2. Alignment: It helps align different teams within your organization, fostering collaboration and ensuring everyone is on the same page.
3. Efficiency: By following a proven framework, you can save time and resources, avoiding the trial-and-error approach.
4. Risk mitigation: The template helps identify potential risks and barriers early, allowing for proactive management and mitigation.
5. Measurable outcomes: It sets clear, measurable objectives, making it easier to track progress and evaluate the success of your launch.

How to use this template

To use our GTM planning tool, start by downloading the template below and create a copy. Once you have your document, simply follow the steps below to start using it:

1. Discovery: Start by understanding your market, competitors, and customer needs. This includes conducting market research and gathering customer feedback.
2. Strategy formulation: Define your market positioning, messaging, and overall strategy. This involves setting measurable objectives and selecting the appropriate acquisition channels.
3. Planning: Map out your internal communication plan, sales enablement materials, and onboarding process. This step includes scoping out any potential barriers and finalizing your budget.
4. Execution: Implement your strategy by creating and distributing sales and marketing assets. Conduct sales enablement sessions to ensure your team is well-prepared for the launch.
5. Growth: Continuously analyze and optimize your strategy based on customer feedback and performance metrics. Use this feedback to refine your approach and support future releases.

Download your Go-to-market template

GTM template

Template Go-to-Market template Notes from PMA WHO? Is your audience?,Persona 1 Brief description,Persona 2 Brief description,Persona 3 Brief description,Persona 4 Brief description,• You may have more or less personas than this. • If you sell to businesses, include the persona type in your des…

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