Go-to-Market strategies fuse together all the elements that drive a business forward, and a solid GTM strategy heightens your market awareness and ensures you don’t waste a ton of money, time, and resources releasing a product to the market that just isn’t necessary.

This path's dedicated to feeding you with the info you need to orchestrate and execute a killer GTM program, learning from world-leading brands like these along the way: 👇

Amazon Web Services | Gainsight | Iterable | Unbounce | Google | Asana

Below's a break down of what will be covered in this 7-week program.

Psst. Want to receive email reminders with each week's learning materials? 👇

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Week 1:

Go-to-Market best practices

• The product marketer’s guide to getting great products to market [video]
• Go-to-Market best practices and strategies [video]
• Kicking in GTM programs: what are the most crucial product marketing activities? [article]

Week 2:

Organization-wide alignment

• A Go-to-Market for all: how to leverage and align organizations to GTMs [article]
• How to run a collaborative go-to-market strategy [article]
• Quarterbacking a launch: unifying your entire team around bringing a product to market [video]

Week 3:

GTM alignment

...again, because it's so important

• Leading cross-functional GTM strategies [video]
• Connecting GTM strategy to execution & ensuring organizational alignment [video]

Week 4:

Go-to-Market + segmentation

• Steps to sharpen your Go-to-Market focus with customer segmentation [video]
• Turbocharge your growth with segmentation [article]

Week 5:

Building your GTM strategy

• Disruptive Go-to-Market strategies for exponential growth [video]
• Go-to-Market template [template]
• Product launch tiers [template]

Week 6:

Global Go-to-Market strategies

• The challenges of global GTM strategies [video]
• Q&A with Google: scaling your campaigns and events to global users [article]

Week 7:

Go-to-Market case studies

• GTM strategy - from 0 to 60 in one quarter with Asana [article]
• Elevating your GTM strategy with Empathy with Elementor [video]

How to improve your Go-to-Market knowledge

Delivered by Yoni Solomon, Chief Marketing Officer at Uptime.com, Go-to-Market Certified includes everything you need to design, launch, and measure an impactful Go-to-Market strategy.

By the end of the course, you'll be able to confidently:

🚀 Grasp a proven product launch formula that’s equal parts comprehensive, repeatable, creative, and collaborative.
🧠 Gain the expertise and know-how to build and tailor an ideal product blueprint of your own.
🛠 Equip yourself with templates to facilitate a seamless GTM process.