Go-to-market interview questions

Below, we’ve broken down the types of questions you might ask related to Go-to-Market strategies, around themes like:

Let's dive in.

Every go-to-market strategy starts with solid research. What questions would you seek to answer in your research?
It’s very important that our positioning differentiates us from our main competitors. Can you talk a little bit about any experience you have in competitor research?
How would you start to gather information about our target personas and how we can solve their problems?
What signs would you look for in your research that would indicate this is the right time to launch a new product?

In your opinion, what is the most important information that a go-to-market plan should include?
Going to market requires a huge coordinated effort across several teams, including product management, sales enablement, sales, design and content. How would you ensure that collaboration and communication remained strong throughout the process?
We want to meet our customers in the right place and at the right time. What outreach channels would you use to sell our product/service and why do you think they are relevant for our users?
What experience do you have in terms of working with a budget and predicting a return on investment?

Can you give an example of a time when you have set yourself or your team a list of goals and objectives and used specific metrics to track your success?
Your objectives and goals may change depending on the specific product but can you list some key objectives that you would always be looking to achieve within any product launch?
Do you have any experience creating messaging and positioning frameworks and what should a strong framework look like?
What do you think would be the top area for improvement in our business? How would you incorporate that into your goals?

What stands out to you about our brand and how do you think we currently separate ourselves from our competitors?
Can you point to any specific ways that our brand positioning may influence our go-to-market strategy? Is there anything that you would never do for our brand?
Can you give an example of a great marketing campaign you saw recently that you felt supported a brand’s market positioning?
Can you think of any new markets that we could expand into whilst still maintaining a strong brand position and identity?

What key messages from our brand would you incorporate into your go-to-market strategy?
Thinking of the brands that you interact with, how do you like them to communicate with you and why?
How would you describe our tone of voice and brand personality?
Do you have any specific ideas for marketing campaigns that would work well with our current tone of voice?