What is the PMA mentorship program?

We pair product marketers all over the world up with leaders in their field to make sure everyone has the advice, resources, and confidence to kick their career out of the park - because part of elevating the product marketing role is elevating individuals, too.

When you sign up, you'll also have access to mentors from other professions as well. This ranges from AI professionals to customer success managers, to product managers.

If you're looking to change careers, do a lateral shift in your company, or get exposed to other functions, this handy feature is for you.

The benefits of having a PMM mentor

👩🏽‍💻 Tap into invaluable expertise and advance your career

👌🏻 Get matched every month if you need

✅ Complete, confidential 1:1 time to ask what you want

⬆️ Grow your network and learn from topic-specific specialists

💯 Solve problems and up-skill with 100% confidence

🖥 Get tailored advice for your product and industry

🧠 Tap into insights you wouldn’t otherwise have access to

💡 Explore new ideas and understand different perspectives

What to expect:

FAQs for the mentorship program

Can anyone be a mentor/mentee?

Generally, only people who are subscribed to our membership plan can be mentors or mentees. But, we also have Ambassadors and other top-level execs who join as just mentors.

How many hours do I have to commit to?

It's entirely up to you! You set the pace based on what you’re comfortable with. Whether you can only commit an hour a week or a month, that’s perfectly fine.

Each pairing cycle happens monthly, with a suggested 45-minute call per session. You can also connect your calendar to Matcha, which shows your availability for easy scheduling.

If you’d like to extend the relationship beyond the sessions, you can pause the pairing process and keep connecting as your schedule allows.

Will I have to include weekends?

Not at all. You choose which days you want to speak with your mentor. So, you can certainly choose a Monday to Friday schedule, or add in weekends if you prefer. 

What if I don't get on with my mentor?

We’re pretty confident that won’t happen. For starters, we're a very friendly bunch!

As well as that, we use the info mentors and mentees give us in their application form to connect people on various compatibility measures, so it should be a match the first time, every time.

However, we only have one matching cycle per month. So, if you do not get on with your mentee, then you will need to wait for the next matching cycle to find someone else.

How will the communication side of things work?

Most of the communication can take place in the chat room when you become a pair on the platform - including the first meeting. Then, you're welcome to meet again however you prefer going forward.

Can I be a mentor and mentee?

Absolutely! Being an expert in one area doesn't mean you can't improve in another.

However, if you select both mentor and mentee tags, you'll be matched as a mentor. So, we recommend choosing either a mentor or mentee for each matching cycle.

You’ll be in good company...

Here are just some of the organizations our mentors come from:

Find out what others think...

“It’s fulfilling to share experiences and insights while also receiving fresh perspectives and ideas in return”
Discover an enriching journey between mentor and mentee, fostered through the Product Marketing Alliance mentorship program.
Product Marketing AllianceCharley Gale
“The best thing you can do to give back to the community and feel like you belong together”
Two PMM pros, Div Manickam and Aline Bezerra, get into their experiences with PMA’s mentorship and menteeship programs.
Product Marketing AllianceStevie Langford


This is amazing, how do I sign up?

This is a quick rundown of the signup process:

All you've gotta do is pick your PMA membership plan - our mentor program is available to paying members (Pro, Pro+, and Exec+).