Exec+ membership

Award-winning institution for award-winning product marketers

Stay two steps ahead of the product marketing curve

Our Exec+ membership equips you with workshops, events, templates, and more so you can validate ideas, solve challenges, and continuously upskill your team.

Access 20+ certifications to master high-level product marketing strategies.
Monthly masterminds with industry leaders to get guidance on critical leadership topics.
Toolkits and templates to effectively execute on pricing, positioning, and other strategic initiatives.
Exclusive hiring board for recruiting top talent from our scholar program.
Robust mentor program for personalized guidance from experienced product marketers at top companies.
Private community to exchange ideas and collaborate with peer product marketing leaders.

Get full access to Product marketing leadership certifications

Validate your expertise and unlock new career opportunities with our comprehensive Product Marketing Leadership certifications. Demonstrate your commitment to growth as a world-class product marketing leader.

Product Marketing Leadership Accelerator

Unleash your potential with our product marketing leadership program. Gain advanced skills and reshape the future of product marketing with the best in the biz.

Product Marketing Certified: Leadership

Get the insider knowledge and sought-after skills you need to build a lasting and successful career as a marketing leader. Start your journey today.

Attend exclusive Leadership Summits

Gain exclusive access to elite leadership summits and roundtables. Network with pioneers, discuss cutting-edge strategies, and elevate your product marketing expertise.

Connect with product marketing pioneers and industry leaders to expand your professional circle.
Get firsthand insights into cutting-edge product marketing strategies directly from the experts.
Elevate your expertise by being part of dynamic discussions on emerging trends and best practices.

Secure your spot

Enjoy Exec+ member only events and more...

As an Exec+ member, gain unparalleled access to intimate, high-level events tailored exclusively for product marketing leaders. Get the opportunity to network, share insights, and shape the future of your career.

Curated peer groups & community-led workshops

Benefit from a supportive environment for sharing challenges, solutions, and successes. Participate in or lead workshops to exchange knowledge and receive peer feedback.

Forge lasting relationships, explore potential collaborations, and expand your professional network.
Tap into a wealth of knowledge and experience by engaging with industry leaders and experts.
Immerse yourself in an environment that nurtures continuous learning and personal development.

Become a member Download brochure

5 star ratings from:

"PMA offers a wealth of resources available from technical, to strategy and career upskilling. It provides a great foundation to educate your teams and provoke thought. The PMA has created a network where we can connect with like-minded professionals in our local area and globally."

Natasha Anich
Director, Global Product Marketing

"In a world where product marketing function is often misunderstood, PMA's resources and community play a key role in helping everyone aspiring to be a well rounded product marketing leader."

Sandeep Rath
Global Product Marketing Strategy for Cloud Infrastructure Cybersecurity

"I love the variety and depth of professional development courses. I've really level-ed up my skills using and applying the catalog of templates. I value connecting with my peers around the globe in the Slack community. I look forward to the in-person events, meetups, and conferences."

Launa Chavez
Senior Product Marketer

Compare our plans and features

	Insider Sign up for free	Pro Join Pro	Pro+ Most popular Join Pro+	Exec+ Join Exec+
Learning and development
Fundamentals courses
Product Marketing Certified: Core
Product Marketing Certified: Advanced
20+ Masters certifications
Product Marketing Certified: Leadership
Leadership Accelerator Program
Live workshops
Product marketing learning paths
Events
Virtual and in-person meetups
Live webinars
Members-only events
In-person summits
In-person courses
Leadership breakfast briefings
Leadership dinners
Mastering leadership workshops
Product Marketing Leaders Summit
Community
Members-only community
Mentor program
Peer councils
Resources
Product Marketing GPT
Product marketing salary calculator
Product Marketing IQ
Templates & frameworks	(4 templates)	(100+ templates)	(100+ templates)	(100+ templates)
OnDemand presentations	(20+ hours)	(500+ hours)	(500+ hours)	(500+ hours)
Exclusive articles	(9 articles)	(200+ articles)	(200+ articles)	(200+ articles)
Industry reports

Insider Membership

Virtual and in-person meetups
Live webinars
Product Marketing GPT
PMM salary calculator
PMM IQ
Templates & frameworks (4 templates)
OnDemand presentations (20+ hours)
Exclusive articles (9 articles)

Pro Membership

Fundamentals courses
PMM learning paths
Virtual and in-person meetups
Live webinars
Members-only events
Members-only community
Mentor program
Product Marketing GPT
PMM IQ
Templates & frameworks (100+ templates)
OnDemand presentations (500+ hours)
Exclusive articles (200+ articles)
Industry reports

Check Pro

Pro+ Membership

Everything in Pro included, plus...

Fundamentals courses
PMM Certified: Core
Advanced Product Marketing
20+ Masters courses
Live workshops
PMM learning paths
Virtual and in-person meetups
Live webinars
In-person courses
Members-only community
Mentor program
Product Marketing GPT
PMM salary calculator
PMM IQ
Templates & frameworks (100+ templates)
OnDemand presentations (500+ hours)
Exclusive articles (200+ articles)
Industry reports

Check Pro+

Everything in Pro plus...

Fundamentals courses
PMM Certified: Core
Advanced Product Marketing
20+ Masters courses
PMM Certified: Leadership
Leadership Accelerator Program
Live workshops
PMM learning paths
Virtual and in-person meetups
Live webinars
In-person courses
Leadership breakfast briefings
Leadership dinners
Mastering Leadership workshops
PMM Leaders Summit
Members-only community
Mentor program
Peer councils
Product Marketing GPT
PMM salary calculator
PMM IQ
Templates & frameworks (100+ templates)
OnDemand presentations (500+ hours)
Exclusive articles (200+ articles)
Industry reports

Check Exec+

What’s included

Get access to world class leadership resources worth $21,000+ in one membership dashboard. With expert-led training, cutting-edge resources, and a supportive community of like-minded product marketing leaders, you’ll have everything you need to boost your teams and tackle everyday challenges with confidence.

Subscribe to Exec+ Download brochure

Refresh your product marketing knowledge with 24+ certifications taught by industry experts and emerge a more confident and impactful leader.

Core
Advanced
Leadership
Fundamentals
PMM Hired
Leadership Accelerator Program

Our certifications are accredited by:

See all courses

Benefit from a supportive environment for sharing challenges, solutions, and successes. Participate in or lead workshops to exchange knowledge and receive peer feedback.

Enjoy invite-only access to exclusive events in cities across the globe. Connect, share, and gain insights from senior PMM leaders and the largest community of product marketers in the world.

Quarterly workshops that offer a practical deep dive into executive leadership skills. Learn from industry execs, apply your knowledge, and network with peers. It's your stepping stone to the C-suite.

Enjoy a complimentary ticket to an in-person summit every year, deepening your industry knowledge and expanding your professional network.

Fast-track your skills and career growth through 1-on-1 guidance from a marketing pro. Ask questions, brainstorm ideas, troubleshoot issues with personalized mentorship.

Become a mentor

Help other product marketers reach their potential
Give back to the community and leave your own legacy
Gain fresh perspectives and learn from your protégé
Level-up your career and forge new, lasting relationships
Earn extra income by doing something you love

Become a mentee

Tap into invaluable expertise and advance your career
Pick a mentor perfectly suited to your circumstances
Complete, confidential 1:1 time to ask what you want
Grow your network and learn from topic-specific specialists
Solve problems and up-skill with 100% confidence

Read a case study

Gain insights from thought leaders, exchange ideas with peers, and make valuable connections by networking at our members-only events.

1x free in-person summit ticket annually
Live leadership workshops
Member masterclass
PMM Powerhour

Join our community of product marketers to exchange ideas, get troubleshooting help from peers, and make connections.

Refresh your product marketing knowledge with 24+ certifications taught by industry experts and emerge a more confident and impactful leader.

Core
Advanced
Leadership
Fundamentals
PMM Hired
Leadership Accelerator Program

Our certifications are accredited by:

See all courses

Benefit from a supportive environment for sharing challenges, solutions, and successes. Participate in or lead workshops to exchange knowledge and receive peer feedback.

Our ready-made, customizable templates help you save time and focus on strategy. No more busywork creating plans, briefs, presentations from scratch. Hit the ground running.

Strategic slide decks
Discovery
Personas
Positioning
Go-to-Market
Sales enablement
Onboarding

Get a glimpse of the templates and frameworks you’ll receive with the Exec+ membership.

See some templates

Get rare insights into your industry and competitors through our proprietary research and reports. Discover hidden opportunities and make smarter data-driven decisions. No form-filling required.

Industry reports
Comprehensive eBooks
Strategic playbooks

Get ungated access

Enjoy a complimentary ticket to an in-person summit every year, deepening your industry knowledge and expanding your professional network.

Fast-track your skills and career growth through 1-on-1 guidance from a marketing pro. Ask questions, brainstorm ideas, troubleshoot issues with personalized mentorship.

Become a mentor

Help other product marketers reach their potential
Give back to the community and leave your own legacy
Gain fresh perspectives and learn from your protégé
Level-up your career and forge new, lasting relationships
Earn extra income by doing something you love

Become a mentee

Tap into invaluable expertise and advance your career
Pick a mentor perfectly suited to your circumstances
Complete, confidential 1:1 time to ask what you want
Grow your network and learn from topic-specific specialists
Solve problems and up-skill with 100% confidence

Read a case study

Get free access to these templates...

Streamline your work with access to templates and frameworks designed by leading experts. Refine your marketing strategy, optimize customer journeys, and scale your product using our proven tools. Stop reinventing the wheel and start executing like a leader. Sign up for Exec+ today.

Enroll now Download brochure

CAB strategy one-pager
PMA Marketing mix framework
Competitive intelligence - Porter’s five forces
Customer feedback questions
Win-loss interview questions
Business case template
Competitor SWOT analysis
Competitive intelligence checklist
Win-loss email invite template
Market sizing template
Go-to-Market
Segment hypothesis worksheet
Segment sentiment audit checklist
Jobs-to-be-done canvas
Product roadmap framework
Pricing strategies framework
Launch checklist
Internal roadmap template
Product launch tiers
GTM template
Content mapping template
Content mapping example
S.M.A.R.T. template
S.M.A.R.T. template example
New product project planner
Pricing increase template
Guide to pricing models
Onboarding
Value proposition template
Data request form template
30-60-90 day template
Customer journey map
PMA churn rate sheet example
Onboarding framework
New hire onboarding checklist
Product marketing career table
What is product marketing?
Personas
B2B segment profile interview questions
B2B persona questions
B2B buyer persona example
B2B buyer persona template
B2B user persona example
B2B user persona template
B2C persona questions
B2C buyer persona example
B2C buyer persona template
Positioning
Positioning statement template
Messaging framework
Positioning template
Storytelling framework [example]
Storytelling framework
Sales enablement
PMA cross-sell template
Converting freemium users to paid users
Battlecard template
Customer case study questions
Sales script template
Sales one-pager [template]
Sales one-pager example
Buyer funnel [stages + tactics]
Sales email templates
Objection handling script
Sales playbook template
Sales enablement maturity model
Sales confidence survey questions
Product demo checklist template

Join product marketers from world-class companies like:

Build your network and join your peers

Marcus Andrews
Sr. Director of Product Marketing

Elliott Rayner
Marketing Director

Tamara Grominsky
Founder

Bree Bunzel
Head of Global Customer Marketing

Lauren Culbertson
Co-founder and CEO

Sapphire Reels
Director of Product Marketing,
Enterprise Agility

Enjoy year round access to 20 live workshops…

Engage in interactive learning with our 20+ live workshops spread throughout the year. Led by industry experts, these sessions are designed to keep you ahead of the curve with the latest trends and best practices in product marketing.

Subscribe to Exec+ View all workshops

Network with other product marketers like you

Join Exec+ and meet our exclusive community of peers, mentors, and industry leaders to exchange ideas, collaborate, and stay ahead of the curve in product marketing.

Download brochure

Download your brochure

Our Exec+ membership has been built to help continue your professional development with a bottomless supply of first-rate, exclusive resources. Don’t believe us? Download the brochure to find out what’s in store.

P.S. If you need help convincing your boss, we’ve done the hard part.

Download brochure

Get your team on the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

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FAQS

To provide product marketers with 4+ years of experience with a platform to continuously develop and refresh their knowledge and help them become better leaders. It also provides an opportunity to connect in-person with a free event/course ticket annually.

Everything from full day courses to just-in-time learning resources. This subscription arms members with everything needed to upskill themselves and their teams short, medium, and long-term.

20+ advanced courses and access to micro-courses
Monthly masterminds with industry leaders
Toolkits and templates to execute on strategy
Recruitment hub and hiring board for top talent
Robust mentor program and exclusive product marketing content
Private community to collaborate with peer leaders

Heads, Directors, VPs of Product Marketing and other senior level product marketers with 4+ years experience.

Addresses skills gaps around product marketing leadership
Provides instant access to learning resources to excel in all product marketing responsibilities
Provides network to collaborate and brainstorm with peers
Keeps leaders up-to-date on latest product marketing trends and strategies
Supports recruiting and retaining high-performing teams

$2,999/year.

Professional development is not linear. This subscription provides both in-depth courses to thoroughly learn topics, as well as quick references like templates and case studies for on-the-spot needs.

With quarterly refreshed curriculums and a mix of short and long-form content, members can fill knowledge gaps and continuously develop new skills.