So, you've earned the PMA Exec member status?

Looks great on you. It's time to showcase your product marketing standards and let everyone know.

Apart from earning bragging rights for being an exclusive member, adding to your experience on LinkedIn is valuable for a number of reasons:

  • With more than one position listed, your profile gets viewed up to 29 more times.
  • Memberships add concrete elements to your product marketing skills. They're a definitive way of showcasing your knowledge
  • With different functions in product marketing, the membership reflects your skill in all of them
  • It demonstrates your efficiency, organization and drive to excel in the field
  • Recruiters may choose to search by license or certification.

Now, onto the tutorial:

1. Head to your LinkedIn profile

...and scroll your way down to the ‘Experience’ section. Once you’re there, click the + button in the top right corner.


2. Fill in some deets

You should then be presented with a box that looks like this:


Title: Exec member
Employment type: your choice
Company: Product Marketing Alliance
Location: N/A
Date: whenever you purchased your membership plan!

If you scroll down this box a little more, you’ll see some additional fields too:


Headline: Add 'Exec member'

And then here are a few words for the ‘Description’ box:

With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing".
"An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content, it’s worth way more than what we are paying for it." - Mathew Sedze, Product Marketing Manager at TikTok


The final thing for you to do is tap on ‘Link’ and add this URL.

3. Sit back and bask in your membership

The end result should look a bit like this:


P.s. Don’t forget, if you use your affiliate link, you could make a bit of $$$ for everyone who signs up from your LinkedIn profile, too. 😉