Establishing a market sizing framework: TAM, SAM, and more [VIDEO]

In this blog post, I’ll guide you through the importance of total addressable market (TAM) analysis in product marketing within the healthcare software realm.

As PMMs, we live in a data-driven world where decisions and results matter. We’re constantly trying to find ways to measure our impact. That can seem like an impossible task, but if we step back and refocus, we’ll see it’s really not.

As a product marketer, I’ve experienced this pain myself. That’s why I created a simple, easy-to-apply framework that helps businesses identify their best customers without needing expensive software or a team of data analysts.