Enhanced in-app experience on WeChat [VIDEO]

Over the past year, I’ve been working on developing a product marketing strategy for Etsy’s mobile app, and I’m going to share a few lessons I learnt along the way. Hopefully, it will be useful to anyone creating an app marketing strategy from scratch, or anyone thinking about growth in general.

With sales and marketing teams continuing to use in-app messaging to engage with their customers, this prompts two questions: A) Why is it useful, and B) Why is it important?

You can have the best product on the shelf, but if you’re not speaking to customers with the right language, at the right time and on the right platform, there’s a good chance all your efforts will fall flat. These experience and engagement tools help you do all that.