DNA of a superhero product marketer and your super power

Thursday, February 24
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session

PMA Member? This session is already in your OnDemand Library.

Many product marketers believe that the most important skills required to succeed in their role are collaboration, strong communication, creativity, and much more. Looking at those, we essentially see that the most important skill is to connect things to be able to deliver a cohesive experience across the customer journey between product and marketing together.

In this session, Marie Le, VP of marketing at MoneyLion, will be taking a deep dive into what it takes to be a product marketer.  Looking at what kind of DNA a superhero product marketer is and as that superhero, what are the key superpowers involved.

Join this PMMnow session as we cover:

✅ Product marketing core
✅ Ultimate product marketing toolkit
✅ Metrics, OKR's &stakeholder engagement
✅ Cross-functional collaboration

About the speaker

Marie Le is an award-winning strategic marketing executive, and consumer product marketing industry thought leader who is passionate about connecting people and teams to build and launch products/services across diverse industries.

Over the past 20 years, Marie has successfully developed and led product marketing teams to deliver groundbreaking strategic marketing plans that delivered revenue, user, and market share growth for companies of all sizes, including Twitter, N26, Brother, OpenTable, and now Moneylion.