What's the average salary of a Director of Product Marketing?

The global median salary for a Director of Product Marketing in 2024 is $173,500. That's 22% lower than the median salary for a VP of Product Marketing, but almost 50% higher than the global median salary for all product marketers.

In the United States specifically, the median salary for a product marketing director is $190,500. In the United Kingdom, a Director of Product Marketing can expect to make £101,000, and in Europe more broadly, the median salary drops to €102,700.

Director of Product Marketing | Recruitment
Wondering what questions to ask, tasks to set, and job descriptions to craft, for your Director of Product Marketing vacancy? We’ve got you covered.
Product Marketing AllianceProduct Marketing Alliance

Where does this salary data come from?

All of our salary data comes straight from the 2023/24 Product Marketing Salary Survey Report - the most comprehensive annual study into product marketing salaries.

The report uses data provided by hundreds of product marketing professionals to offer an extensive analysis of salaries in the product marketing field, considering factors like experience, company size, industry, location, gender, ethnicity, and education level.

The report reveals global median salaries, with specific insights for the US and Europe, helping professionals from junior associates to CMOs understand their market worth. This survey is a vital tool for salary negotiation, providing a comprehensive benchmark across different regions and roles.

Product marketing salary calculator

To find out if you're being paid fairly, check out our product marketing salary calculator and our 2023/24 product marketing salary reports 👇

Product marketing salary calculator
Want to know how your salary compares to others’ across the globe? Or what you can expect as you progress up the career ladder? Fill in a few fields below, explore the advanced filters, and the salary calculator will do the rest for you!
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2023/24 Product Marketing Salary Survey: Results
Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? This year, we surveyed PMMs across the globe to create the most comprehensive PMM Salary report out there.
Product Marketing AllianceStevie Langford

What does a Director of Product Marketing do?

A Director of Product Marketing is a hands-on leader responsible for developing and executing product marketing strategies that align with company goals and resonate with target audiences.

This role involves managing a team to conduct market research, refine buyer personas, and craft compelling messaging that clearly differentiates the product. The Director collaborates closely with product management, sales, and customer success teams to launch products effectively, support sales enablement, and gather customer insights.

They are often tasked with creating content that educates and engages the market, overseeing competitive analysis, and refining go-to-market plans to ensure that the product’s value is well-articulated and well-received.

In short, the Director of Product Marketing is instrumental in bridging the gap between product development and customer needs, ensuring both short-term wins and long-term growth.

Product marketing salaries from around the world