If you want to attract the right talent, getting your job description right is essential. To help, we've created two killer examples for you to take away and modify. These job descriptions have been vetted by leading product marketers and are designed to act as helpful templates for landing the right candidate.

But before we get into the job descriptions, let's take a quick look at the product marketing director role, and what it involves.

What does a Director of Product Marketing do?

A Director of Product Marketing is a senior marketing executive, responsible for overseeing how a product is positioned and brought to market. More specifically, this involves managing a team charged with conducting market research and competitive intelligence, developing and refining buyer personas, and crafting and delivering messaging and positioning strategies to achieve successful go-to-market activations.

Product marketing directors are expected to work closely with product management, sales, and customer success teams to launch products effectively, support sales enablement, and gather actionable customer insights.

Director of Product Marketing job description: Example #1

We are on the search for our first Director of Product Marketing to help take us to the next level. This role will own day-to-day operations and long-term product marketing strategy, so we are looking for a candidate who brings expertise, versatility, and an enthusiasm for getting into the details. In this role, you'll be building out the Product Marketing function from scratch, setting strategy, and collaborating cross-functionally to ensure that new initiatives are executed successfully.

The experience delivery platform we’re building has many applications outside of the HR use cases that we’re currently selling, including sales incentives, customer loyalty incentives, and corporate gifts. As the Director of Product Marketing, you’ll be focused on packaging for new use cases and new buyers, as well as executing the marketing and communications plans to support the launch and adoption of new product features and initiatives.

Your responsibilities will include:

  • Partnering with our Senior Director of Marketing on strategic marketing campaigns across a variety of online and offline channels, including content, demand gen, events, webinars, brand design and product education.
  • Exploring, discovering, and evaluating additional use cases for our experience delivery platform.
  • Crafting high-level product positioning and messaging for a diverse set of buyers across all use cases.
  • Acting as a liaison for our Product team while serving as an advocate for our target buyer and continuously surfacing insights from our clients, sales team & deep market research.
  • Driving communication strategy & execution for new product launches.
  • Enabling our GTM team with quality product content for all use cases at all stages of the buying journey.
  • Becoming an expert in our space; mastering the competitive landscape so that we can communicate key differentiators of our products and identify opportunities for future growth.

Please reach out to us if this sounds like you:

  • You're a subject matter expert, with 3-5 years of B2B product marketing experience.
  • You're an experienced or developing leader, ready to own the Product Marketing function.
  • You are excited to come on as our first Product Marketer and develop our practice and discipline from scratch.
  • You are motivated by your team’s success over your own individual glory.
  • You've had experience evaluating and launching additional use cases for an existing product.
  • You're an outstanding verbal and written communicator.
  • You’re comfortable giving and receiving feedback and are excited to grow through your own experiences (whether big wins, mistakes, or failures).
  • You’re able to exhibit ownership of your work and proactively use data to understand what’s working and what isn’t within your marketing strategy.
  • You’re able to digest data and turn insights into an actionable plan of action.
  • You have an entrepreneurial spirit and are exceptionally resourceful and creative.
  • You are motivated by challenges and your own personal growth.
  • You have strong attention to detail and an eye for quality design and copy.
  • You love collaborating across marketing and sales teams and have demonstrated a strong ability to execute cross-functionally.

Director of Product Marketing job description: Example #2

The Director of Product Marketing is a critical and high-profile role reporting to the Chief Revenue Officer. You will be responsible for the positioning, messaging, and go-to-market strategy for all our products and services. You’ll own product packaging and pricing. You’ll inspire our customers, sales team, and partners with captivating content, tools, and programs. And over time, you’ll build a Product Marketing team that is in the top 25 on PMA.

Responsibilities:

  • Market Research - Acquire and possess in-depth knowledge of our target markets, segments, buyer personas, competitors, and partners via hard-hitting primary and secondary market research. Educate the company on market requirements, trends, and competitor capabilities.
  • Positioning & Messaging - Use complete independent judgement and discretion to create the story of our products and services. Be best friends with our prospects and customers, identify their challenges, and articulate the value TrueMotion’s capabilities and solutions bring to them. Develop compelling positioning and differentiation and express it through drool-worthy copy, presentations, programs, and sales & marketing tools.
  • Packaging & Pricing - Understand customer willingness to pay and competitive pricing strategies. Create the packaging and pricing for our products and services in collaboration with our product team. Implement pricing, proposal, and contracting procedures with Sales, Revenue Operations, and Finance.
  • Go-to-Market Strategy - Define and own the go-to-market strategy and tactics for all products and services. Develop integrated marketing plans in collaboration with Product, Marketing, and Sales. Launch new products and services and generate market lift-off for them.
  • Sales Enablement - Create and deliver compelling sales programs, tools, and training to Sales and partners. Support our sales and marketing efforts as a thought leader and subject matter expert, participating at all phases of the buyer’s journey. Deliver educational and inspiring presentations at industry, customer, press, partner, and analyst meetings.
  • Team Building - Hire top talent and build a product marketing team that is the envy of our industry. Train your team to ensure excellence in process, tools, and tactics. Implement and manage effective product marketing routines and communications.
  • Complete any additional tasks that may arise

Required Qualifications:

  • 5+ years SaaS product marketing experience supporting high value, complex, enterprise sales.
  • 3+ years building and leading a high performing team of individual product marketing contributors and/or managers.
  • Track record of leading product marketing strategy and programs for multiple products and markets for the same company.
  • Excellence in all of the responsibilities listed above.
  • Elite verbal, written, storytelling, and visual communication prowess - you will be asked to provide samples.
  • BA or BS degree (MBA preferred).

Director of Product Marketing salaries

If you're looking to hire a product marketing director, it's important to make sure your compensation is competitive. To help, here are the median salaries for PMM directors for several major countries:

🇺🇸 United States: $190,500

🇬🇧 United Kingdom: £100,000 ($130,000 USD)

🇨🇦 Canada: C$166,000 ($120,000 USD)

🇫🇷 France: €93,000 ($100,000 USD)

🇮🇳 India: ₹3,512,513 ($41,000 USD)