Director of Product Marketing interview questions

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Pick and choose from the questions best suited to you and, of course, feel free to add some of your own to the mix. Psst. Don't forget check out the bank of topic-specific questions, too.

  • Walk me through your resume.
  • Can you tell us about an interesting personal facet not included in your resume?
  • Why are you leaving your present position?
  • What were you responsible for in your most recent role?
  • What are you most proud of in your career so far?
  • Describe your management style.
  • How many people do you manage? Or have managed in the past?
  • How do you work with the product team to get buy-in for your ideas?
  • You find out that someone on the sales team is using a rogue product narrative - what do you do?
  • What steps do you take to form positive and functional relationships with your colleagues?
  • Can you tell me about a time when you were more than halfway through a project and had to pivot quickly due to an unexpected change? How did you handle it?
  • Give me an example of when you received criticism. How did you respond to the information?
  • Can you tell me about a time when you had to make a decision when all of the data you needed was unavailable?
  • What steps do you take to form positive and functional relationships with your colleagues?
  • Describe a situation when you had a conflict with a colleague. What happened? How did you try to solve it?
  • What makes you a good leader?
  • What areas do you think you still need to develop?
  • What did you do to motivate your team members in your previous position?
  • Tell us how you delegate tasks and make sure they are completed on time.
  • What traits do you value most in yourself and your team?
  • Why are you interested in working here?
  • What are you looking for in your next role?
  • How would you improve [insert company’s product/service]?
  • Who are our main competitors?
  • Describe our company’s product or service as you would to a prospective customer.
  • How would you inform our customers that we’re launching a new feature which will increase our product’s price?
  • Name some companies that have great product marketing?
  • Mention one good product that is poorly marketed. How would you market it differently?
  • How do you make sure that you fully understand a customer’s needs?
  • Describe a product that you’ve launched in a previous position. Who were your customers and what marketing techniques did you use?
  • Walk me through your go-to-market strategy for a product you launched.
  • Tell me about a time when you missed a deadline or productivity target.
  • Describe a time when you sacrificed short term goals for long term success.
  • Tell me about a failure you experienced in your professional career.
  • Describe a time when you helped a direct report.