Developing a product marketing strategy for a freemium product [VIDEO]

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.

Over the past year, I’ve been working on developing a product marketing strategy for Etsy’s mobile app, and I’m going to share a few lessons I learnt along the way. Hopefully, it will be useful to anyone creating an app marketing strategy from scratch, or anyone thinking about growth in general.