In this episode of Product Marketing Life, host Collin Mayjack sits down with the king of narrative design, Marcus Andrews.

Collin and Marcus talk about how narrative design can help you gain influence, writing narratives that your customers actually resonate with, and how you know your narrative is working.

Watch on YouTube!

Key takeaways

  • Marcus’ career progression in product marketing up until now
  • The importance of early PMM involvement in product development
  • Strategies for demonstrating PMM value to skeptical product teams
  • The concept and significance of narrative design in product marketing
  • Common pitfalls in product and marketing storytelling
  • A framework for designing effective product narratives
  • Indicators of successful narrative implementation

About our guest

Marcus Andrews, Senior Director of Product Marketing at Pendo

Before joining Pendo.io, Marcus was the Product Marketing Group Lead at HubSpot and prior to that, he spent almost four years at Google. He’s been a solid storyteller all his life, but it wasn’t until he developed the Narrative Design process that he was able to codify, replicate, and consistently create amazing stories. 

He is the instructor of the Narrative Design Certified: Masters course, where he shares the secret sauce behind his repeatable process so that you, too, can be recognized as a great storyteller.

What is Narrative Design Certified: Masters?

Good product marketers are natural storytellers. But great product marketers use a proven storytelling framework that can be learned and refined over time. 

This course teaches that coveted skill. Recently revamped, Narrative Design Certified equips you with an effective storytelling framework.

Learn to craft compelling narratives that capture attention and accelerate growth, even in crowded markets. The updated curriculum provides the latest techniques for constructing stories that truly resonate.

Enroll today

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Don't miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.