Thursday, November 11
Time: 8am PT | 11am ET | 5pm GMT
Weekly free product marketing live session
PMA Member? This session is already in your OnDemand Library.
Assigning numeric values to the human experience/behavior may sound odd, but it’s proven to be quite doable and effective if you leverage the right data.
Anusuya Kannabiran is a numbers person - and that’s precisely what she will be talking about, based on her experience so far on how to Deploy a Data-Driven GTM Strategy and Accelerate Growth.
Apart from understanding the industry and defining criteria for your market, you need data that will help you uncover who is buying your products/services, what motivates their decision-making, etc.
This is where developing a data-driven GTM comes into the picture and helps to identify your core competencies, develop your market and buyer definitions, your positioning/messaging, and package/price appropriately.
Join this PMMnow session as we cover:
✅ Steps to building a data-driven GTM strategy
✅ Data-driven marketing tools for delivering a data-driven stack
✅ Key results achieved with a data-driven GTM strategy
About the speaker
Anusuya is Head of Product Marketing at Squadcast, a developer-centric platform that enables engineers to adopt Site Reliability Best Practices (SRE) to up-level their IT Incident Management. And being a non-techie herself, she loves translating technical language to human-understandable content. Anusuya has been in the SaaS world (mostly B2B) for more than a decade now, and the journey has been strewed with multiple roles across organizations, mostly in Sales and Marketing.