![Decoding win-loss analysis [VIDEO]](/content/images/size/w600/2024/07/PMA_Summit-Series_Youtube_Thumbnail_Template_--4---1--16.png)
Decoding win-loss analysis [VIDEO]
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8 tips for effective win loss analysis
Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.


Win-loss analysis isn’t a priority, but it should be.
A product marketer has a lot on their plate, so why not include win-loss analysis to help improve revenue and make your job easier. Find out how prioritising win-loss analysis allows you to better guide your strategies and activities.


Fuel revenue growth through win-loss analysis
It’s time to unlock growth with win-loss analysis. Learn how to boost your win rates, refine your strategies, and harness data to drive revenue.


![Decoding win-loss analysis [VIDEO]](/content/images/size/w600/2024/07/PMA_Summit-Series_Youtube_Thumbnail_Template_--4---1--16.png)