Building a data-driven win-loss program [VIDEO]

While I’m not here to give you the magic solution, I can say that we had every single one of these challenges at Toast when I started and although we still have many of them today, we still have a successful win-loss program. So remember, there is hope.

Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.

Join us as we delve into the world of win/loss analysis. Together, we’ll unravel the strategies and hurdles faced by product marketers, and reveal the power of a solid win/loss program. Discover how a simple shift in perspective can revolutionize your KPIs, from win rates to marketing efficiency.