Customer acquisition strategy template

Customer acquisition is the process of gaining new customers for a business. Typically, this involves coordinated strategic efforts from marketing, sales, and customer success teams. The process is central to both driving revenue growth and establishing a loyal customer base.

To help marketers run a successful acquisition strategy, we've created this comprehensive customer acquisition strategy template.

The document breaks down various factors influencing customer acquisition, such as product features, pricing, benefits, and customer experience. Product marketers can use these elements to craft targeted messaging that resonates with potential customers.

As a strategy template, it also provides frameworks for understanding market size, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). This segmentation allows marketers to focus on realistic and attainable market segments, refining their acquisition efforts.

What's inside?

• Complete customer acquisition framework: This outlines the journey from attracting website visitors to converting them into loyal customers. It maps out touchpoints with various teams (marketing, sales, customer success), ensuring a smooth flow from leads to closed deals​.
• Lead generation and scoring: The document emphasizes using SEO, content strategies, and social media to generate leads. It also introduces a lead scoring system to prioritize prospects based on their likelihood to convert​.
• Acquisition costs: A detailed breakdown of customer acquisition costs (CAC) highlights the importance of calculating and optimizing marketing and sales spend to ensure profitability​​.

Download your customer acquisition strategy template

Customer acquisition template

1 CUSTOMER ACQUISITION

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