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Cracking the code of sales enablement [Video]
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What is sales enablement?
Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.
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![](https://www.productmarketingalliance.com/content/images/2023/12/Sales-enablement-guide-1.png)
Product marketing as a connector: Bringing teams together and becoming the catalyst for action
I’m Irit Schwartz and I’m the Director of Product Marketing at Fyber. I’m here to share my thoughts on how we PMMs are connectors and how we lean on this strength to bring teams together and drive actions.
![](https://www.productmarketingalliance.com/content/images/size/w256h256/2019/04/favicon_pma_1000.png)
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![Cracking the code of sales enablement [Video]](/content/images/size/w600/2024/07/PMA_Summit-Series_Youtube_Thumbnail_Template_--4---1--2.png)