Convince the boss: Advanced Product Marketing Certified

Wanna get Advanced Product Marketing Certified, but are unsure how to pluck up the courage to ask your key stakeholders to cough up the cash? đź’µ

Some find it scary to ask the powers that be to support their career development. However, we believe you should never be deprived of the opportunity to cultivate your skills.

Copy and paste this email 👇, fill in the gaps, and pop it in your boss's inbox.

Hey [insert your boss’ name],

I’m interested in signing up for Product Marketing Alliance's Advanced Product Marketing Certified course and would like to enquire whether you’d be willing to offer financial support for me to do so. 

I have my sights set on the next stage of my product marketing career, and it’s essential for my professional development that I distinguish the right mindset on which I can build a platform for my future success.

Though I have an exemplary understanding of the PMM function, I need to consolidate, advance, and adopt a more tactical and strategic approach, and this course has been designed to help professionals in a situation similar to my own do just that.

Product Marketing Alliance has established itself as the leading provider of industry training, teaming up with renowned professionals to help global PMMs enhance their practice. They’re also known for their summits where speakers from the likes of Google, IBM, and Adobe Advertising Cloud have shared their expertise.

Advanced Product Marketing Certified is a truly unique course comprising 20 modules and 350+ chapters packed with expert intel. I’d also get access to 70 actionable templates and frameworks, each of which has been vetted and tested by industry leaders, and can be used to expedite our internal processes.

Product Marketing Alliance regularly collaborates with professionals at some of the world’s leading companies, and they’ve utilized their network to full effect when creating this curriculum, teaming up with the likes of positioning expert April Dunford, Microsoft, and Visa. The intel on offer is unrivaled, and I’m adamant I’ll reap the benefits of their expertise.

I wholeheartedly believe Advanced Product Marketing Certified would prove to be a shrewd investment. It’d equip me with the knowledge and tuition needed to support my progression, enabling me to help [company name] improve its product marketing team.

I’d be delighted to discuss this opportunity with you in further detail. In the meantime, you can find more details about what’s included, as well as price plans here.

Please let me know if there’s anything else you need from me at this stage.

Thanks,

[Your name]