What is a freemium users to paid users conversion template?

A freemium users to paid users conversion template is a collection of pre-written email scripts designed to help SaaS businesses transition active freemium users into paying customers.

By targeting users who already see value in your product, these templates offer tailored messaging and incentives to make upgrading an easy and appealing choice.

What’s inside the template?

The freemium users to paid users conversion template includes three proven email strategies to encourage users to upgrade:

  1. Check-in email for upselling
    • A friendly email designed to gauge user satisfaction and introduce the benefits of a premium plan.
    • Includes a call-to-action encouraging users to explore and choose a plan that fits their needs.
  2. Time-sensitive offer
    • A high-impact email template leveraging urgency by offering limited-time discounts on premium packages.
    • Encourages freemium users to commit during a promotional period for maximum savings.
  3. Feature-limited pop-up notification
    • A simple message triggered within the dashboard when users attempt to access premium-only features.
    • Prompts users to upgrade their plan to unlock advanced tools and capabilities.

How to use the template

  1. Identify active freemium users – Focus on users who frequently engage with your product and are likely to see value in upgrading.
  2. Customize the templates – Tailor the messaging to reflect your product’s features, premium benefits, and pricing.
  3. Schedule and automate – Use email automation tools to send the templates at optimal times based on user behavior and engagement.
  4. Test and optimize – A/B test different versions of the templates to see which messaging resonates most and improves conversion rates.

Download your freemium users to paid users conversion template

freemium users to paid users conversion template
Converting freemium users to paid users
Converting freemium users to paid users Freemium plans are an increasingly popular acquisition tactic. In fact, according to OpenView, almost half (47%) of businesses offer a free trial to acquire new customers. But, at the end of the day, those freemium users need to convert into paid users to…

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