Created by:
Amelia Wilson
While keeping an eye on your competitive landscape is crucial, it's only half the battle – sharing that intel with your team is what truly gives you an edge.
Our competitive intelligence newsletter template helps you deliver clear, structured updates to key stakeholders, ensuring everyone stays aligned, informed, and ready to make strategic moves.
With this template, you can easily highlight competitive trends, product updates, and win/loss insights, helping your organization react faster and smarter.
What is a competitive intelligence newsletter template?
This template is a structured framework designed to help you compile and share competitive insights with your internal teams. It ensures that critical updates –such as market shifts, competitor product launches, and strategic recommendations – are clearly communicated in a digestible format.
By using a consistent newsletter format, you can:
- Keep stakeholders aligned on competitor activity.
- Provide actionable insights for sales, marketing, and product teams.
- Track competitive trends over time to spot opportunities and threats.
Who is it for?
This template is perfect for product marketers, competitive intelligence teams, and enablement professionals who need to keep their organizations informed about competitor movements.
If you're responsible for gathering and distributing competitive insights, this template will help you streamline your process, making it easier for teams to act on critical information. It’s particularly useful for:
- Sales teams looking for competitive battlecards and positioning insights.
- Product teams tracking competitor feature releases.
- Executives and leadership making strategic decisions based on market trends.
How to use the template
Using this template is simple and flexible; it’s designed to fit your unique business needs. Here’s how to get started:
- Set a regular cadence – Decide whether you’ll send updates weekly, bi-weekly, or monthly. Consistency is key!
- Organize your content – Use the structured sections to highlight:
- Major competitive news stories.
- Competitor product updates.
- Your company’s recent improvements and how they compare.
- Competitive win/loss insights.
- Future trends and predictions.
- Make it engaging – Use clear, compelling subject lines and share insights in bite-sized, scannable sections.
- Tailor it to your audience – Consider creating different versions for sales, product, and executive teams to make the insights more relevant.
- Encourage participation – Include a way for team members to share competitive intel and contribute to the conversation.
Download your competitive intelligence newsletter template
This template is only available to Pro and Pro+ Members. But if you’re not already a member, don't worry! We still have tons of templates and frameworks available for free in our Insider plan.
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