Building a world-class GTM team (fast) [VIDEO]

Successful product marketing is not a one-man-band, it takes a team, and following many interviews over many months I came up with five product marketing personas, which if assembled can create an unstoppable PMM force and award-winning go-to-market team within an org.

Take a deep dive into what’s required beyond the templates to make your go-to-market plan a true backbone for your launch.

A good GTM framework shatters organizational silos and gets everyone to focus on a single goal – and that’s exactly what I’m going to share with you today.