Building the portfolio marketing team in the next PMM evolution [VIDEO]

My name’s Div Manickam, and in this article, I’m going to talk about how to build a product marketing team and also share a little bit about the evolution of product marketing over the past decade.

Recently, I’ve even had conversations with product marketing leaders that have shifted to referring to the role as “portfolio marketing”, which encompasses product, industry, and solutions.

Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical.