In the debut episode of PMM Perspective, Kushal Khandelwal, Founder at Nosy Neighbour, sits down with Gourav Sinha, Senior Director of Product Marketing at Salesforce, to dive into the world of product marketing.

With over 17 years of experience, Gourav shares invaluable advice on building a successful product marketing function, recruiting talent, and leading teams.

Watch the full episode right here. 👇


Why this topic matters

Product marketing is critical to the success of tech companies, especially in the fast-paced world of SaaS. From defining the right structure to recruiting top talent, product marketing leaders like Gourav Sinha are instrumental in shaping the growth and direction of major organizations. His experience offers lessons for current and aspiring product marketers looking to drive impact.

Main talking points

  • Serendipity in career paths: Gourav’s journey into product marketing was unplanned but rewarding, showcasing how opportunities can lead to exciting new directions.
  • Building a team: He prefers structuring product marketing teams by product rather than geography and emphasizes aligning teams based on where the function reports within the organization.
  • Hiring philosophy: Core skills in product marketing are crucial, but Gourav values diversity in adjacent skills like growth, demand, and content marketing, especially in the evolving Indian market.
  • KPIs and goal setting: Flexibility is key, as KPIs should adapt to product lifecycle stages, market needs, and overall business priorities. He also encourages team members to set long-term goals beyond immediate business needs.
  • Experimentation and iteration: Gourav is a big proponent of running small-scale experiments, learning from them, and iterating to drive meaningful business outcomes.

About the guest

Gourav Sinha is a product marketing veteran with over 17 years of experience at industry giants such as 3M, Adobe, and Salesforce. He is passionate about creating effective product marketing teams, emphasizing mentorship, and fostering a collaborative culture.

With a unique career that started by chance, Gourav has cultivated expertise across B2B SaaS and tech, making him a leader who understands the importance of both core marketing skills and adaptability.

Get involved

Keen to join the conversation?

Why not take a look at our Slack channel? Not to boast, but our Slack community is the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast 😉).

We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’. And it's completely free to join!