I have been working remotely for several years, and when done correctly, you’re able to make a significant impact on your entire organization and your career. 

In this article, I cover some actionable strategies to establish thought leadership, expand professional networks, and gain industry recognition – regardless of location.  

Among the core fundamental building blocks of a remote product marketer, you should consider the following:

  • Define your niche and unique value
  • Strategize and leverage high-quality and effective content marketing
  • Engage in online communities 
  • Networking and communication are King!
  • Showcase your work to demonstrate your impact 
  • Attend and speak at events and panels
  • Be consistent and authentic with your content and online presence.

Define your niche and unique value

While product marketers IMHO ought to be adaptable and capable of succeeding in any role, regardless of the technology they represent. However,  within your current company, it’s crucial to develop deep expertise in its niche. 

Continuously refine your messaging, craft compelling content, and brand narrative to establish authority. In software product marketing products, you would like to narrow down the niches that you’re attached to (AI, B2B SaaS, DevOps, CyberSecurity, etc.). 

Make sure that within these niche, you have a strong voice and visible impact through everything you publish externally, as well as how you impact your internal organization's product growth.

Leverage content marketing

Especially for remote product marketers, digital marketing assets are the most powerful tools that you can use to promote your products as well as your own abilities. Writing LinkedIn articles or even starting your own LinkedIn newsletter specific to the above-mentioned niche can make a significant impact. 

Other methods that can be very effective are contributing to other articles, collaborating with industry influencers from your domain, speaking at relevant podcasts, and publishing short and effective demo videos (LinkedIn, Youtube). 

Each individual and each content piece may perform differently; hence, continuously monitor the engagement and find the top methods that are the most successful for you. You cannot conquer every digital content method, but testing the field and adapting based on feedback and engagement can help you focus your efforts.  

Engage in online communities 

Unlike the above methods that are content-specific, online communities are more network-related and are focused on expanding your outreach. Such a method not only helps build your brand but exposes your company to new forums and communities and can facilitate future partnerships and more. 

Consider platforms like the Product Marketing Alliance (PMA) and relevant Slack groups (product marketing related as well as groups that are within your product niche). 

In addition, join and monitor LinkedIn groups to share your expertise, comment on discussions, and learn from peers on emerging market trends, best practices, and more. Channel relevant industry insights back to your team.

Network globally, virtually 

Being remote requires extra effort to stay informed about everything that impacts your work while maintaining strong internal relationships with direct reports, peers, and leadership. 

Be proactive around building connections with your counterparts, industry mentors, and other leaders through regular syncs, industry events (webinars, virtual meetups), and ongoing social engagement across LinkedIn, X, podcasts, and forums. Fostering such strong relationships and consistent visibility can keep you both informed and influential.

Showcase your work 

This can feel tricky, as it may come across as bragging, but it’s not. In a remote environment, key stakeholders may not always be aware of or able to leverage your contributions. 

Product marketing generates many valuable outputs, including external publications, case studies, white papers, press releases, product launches, and more. Sharing top achievements across social media, Slack groups, and relevant networks not only amplifies your product’s brand awareness but also reinforces your role in its success. 

Highlighting strong results isn’t self-promotion; it’s a strategic way to demonstrate impact as a remote product marketing leader.  

Optimize your digital presence 

How your external profile, online resume, LinkedIn headshot, and anything that you expose to your followers and peers is crucial to your success. 

By investing in keeping your LinkedIn profile and portfolio updated with recent achievements, certifications, and media mentions, you can show your network that you’re constantly on the rise, that you are adding more and more skills to your portfolio, and that it can serve you well as you grow into your future position.  

Speak at events and panels 

As a long-time speaker in physical as well as online events, I can state firsthand that this is by far among the top methods for a remote industry leader to gain market recognition, build authority within your domain, and constantly promote your company brand within the events niche. 

Mix your application to various events so you maximize your network globally and build more followers and friends. Consider joint speaking events and panels to gain credibility as well as enhance your knowledge of what’s happening within your space.

Be consistent and authentic 

In the world of GenAI and a lot of “easy” methods to create content, it is more important than ever before to maintain a steady presence with valuable content while staying true to your personal style and voice. 

There is nothing wrong with utilizing AI tools and brainstorming innovative ideas with advanced tools; however, ensure that such tools are only playing an advisory role within your overall content creation and content strategy and do not override your own unique added value and brand.

Final thoughts 

As we've explored in this article, we all operate in an increasingly complex and fast-moving world where every piece of content, message, and action matters. 

Being a remote product marketer adds another layer of challenge, but it also presents unique opportunities. 

By implementing some or all of the strategies outlined above, you can not only navigate these complexities but also thrive, grow, and make a lasting impact both on your product’s brand and on your professional trajectory.