How technology partnerships drive happiness [VIDEO]

Sangeeta Walsh explains the value of partnerships, how you can create programs to drive both awareness and adoption, go to market and launch with partners, and drive home the importance of always taking a customer-first approach.

What I’m going to talk about in this article is some of the tactics that you can leverage to help people start seeing Product Marketing in a very different light. In fact, thinking more like a CEO and how it can help you benefit from a business standpoint.

I want to start this article off with one of my favourite parts of product marketing, which is storytelling. One of my proudest (and also probably weirdest) moments was the day that somebody thought I was a Slack chatbot.