Why?

We don’t take our mentor program lightly. We carefully vet every applicant and only crème de la crème product marketers come on board.

That’s CV-worthy in itself.

It doesn’t stop there though and there are tonnes of upsides to becoming a product marketing mentor:

🌱 Help others grow and give back to the community while building your legacy.

🧠 Gain fresh perspectives from mentoring and expand your own knowledge.

📈 Advance your career, forge lasting relationships, and boost your confidence.

💵 Earn extra income while being part of the world’s largest PMM community.

🤝 Shape future leaders and positively impact someone’s career.

💪 Stay current in the evolving product marketing field and feel rewarded by helping others.

FAQs for the mentorship program

Can anyone be a mentor?

Generally, only people who are subscribed to our membership plan can be mentors or mentees. But, we also have Ambassadors and other top-level execs who join as just mentors.

How many hours do I have to commit to?

It's entirely up to you! You set the pace based on what you’re comfortable with. Whether you can only commit an hour a week or a month, that’s perfectly fine.

Each pairing cycle happens monthly, with a suggested 45-minute call per session. You can also connect your calendar to Matcha, which shows your availability for easy scheduling.

If you’d like to extend the relationship beyond the sessions, you can pause the pairing process and keep connecting as your schedule allows.

Will I have to work weekends?

Not at all. You choose which days you want to mentor. So, you can certainly choose a Monday to Friday schedule, or add in weekends if you prefer. 

Can I mentor more than one person at a time?

If you’ve got the bandwidth for it, sure!

You can probably sense a theme here... but you own 100% of the ‘when’, ‘how long’ and ‘how many’ elements of the program and you can scale up or down as much as you want.

There is no limit on our end. If you're at capacity, hit pause on the platform to exclude yourself from the pairing process and continue with your existing matches.

What if I don't get on with my mentee?

We’re pretty confident that won’t happen. For starters, we're a very friendly bunch!

As well as that, we use the info mentors and mentees give us in their application form to connect people on various compatibility measures, so it should be a match the first time, every time.

However, we only have one matching cycle per month. So, if you do not get on with your mentee, then you will need to wait for the next matching cycle to find someone else.

How will the communication side of things work?

Most of the communication can take place in the chat room when you become a pair on the platform - including the first meeting. Then, you're welcome to meet again however you prefer going forward.

Can I be a mentor and mentee?

Absolutely! Being an expert in one area doesn't mean you can't improve in another.

However, if you select both mentor and mentee tags, you'll be matched as a mentor. So, we recommend choosing either a mentor or mentee for each matching cycle.

Find out what others think...

“It’s fulfilling to share experiences and insights while also receiving fresh perspectives and ideas in return”
Discover an enriching journey between mentor and mentee, fostered through the Product Marketing Alliance mentorship program.
Product Marketing AllianceCharley Gale
“The best thing you can do to give back to the community and feel like you belong together”
Two PMM pros, Div Manickam and Aline Bezerra, get into their experiences with PMA’s mentorship and menteeship programs.
Product Marketing AllianceStevie Langford

Got more questions?

Let us know! If you're keen to join as mentor, but aren't a member yet, contact our lovely Product Marketing Alliance Community Manager, Emma, here.

I’m sold, where do I sign up?

All you've gotta do is pick your PMA membership plan - our mentor program is available to paying members (Pro, Pro+, and Exec+).