Sander Buitelaar

Members-only

Sales collateral that speaks to buyers: Match content to the journey

Ready to start creating sales collateral to help lead your potential customer through the buyer journey to conversion? Click to learn more....

How AI helped me prepare for a product marketing interview

Members-only

Careers

How AI helped me prepare for a product marketing interview

Facing a challenging product marketing interview, Sander Buitelaar turned to AI for guidance. From decoding jargon to crafting press releases, learn how ChatGPT bolstered his confidence!...

Jumping through hoops: How I pivoted into product marketing from demand generation

Members-only

Careers

Jumping through hoops: How I pivoted into product marketing from demand generation

Breaking into product marketing is challenging. Yet, people somehow do it all the time. I’ve seen product marketers with backgrounds ranging from sales, and customer success, to engineering. You don’t study product marketing in school and then get a job as a product marketer....

Launching a viral B2B campaign: 3 case studies featuring Gong, Segment, and Laylo

Members-only

B2B

Launching a viral B2B campaign: 3 case studies featuring Gong, Segment, and Laylo

In this article I’m going to go over 3 B2B companies that were able to cut through the noise and become the campaign that people talk about, or in other words, that went viral. Each of these companies achieved virality in different channels: OOH (out-of-home), TV, and TikTok/Twitter....

Sander Buitelaar is an Product Marketing Alliance Ambassador and experienced product marketer.