Richard Shotton - Product Marketing Alliance

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Richard Shotton

Richard is the author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.

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Boost revenue with these pricing psychology hacks

Boost revenue with these pricing psychology hacks

Hacking human nature: How applying behavioral science can
make your product appear better value

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Hacking human nature: How applying behavioral science can make your product appear better value

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.