Richard Shotton

Richard is the author of The Choice Factory and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.

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Boost revenue with these pricing psychology hacks

Learn more Enjoyed this video? Why not check out some related reading👇 How to boost your product’s value with behavioral scienceUnlock the...

Hacking human nature: How applying behavioral science can
make your product appear better value

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Hacking human nature: How applying behavioral science can make your product appear better value

Dive into the power of behavioral science with expert and author Richard Shotton. Find out how to use psychology to elevate your product's perceived value and outsmart the competition. Essential reading for innovative PMMs....