Members-only Why every product marketer should read The 2020 Salary Report Before you walk into your next job negotiation, or even take a call with a recruiter, read through the 2020 Salary Report to arm yourself with intel in 2021....
Members-only Leadership How is product marketing perceived by C-suite leaders? On my first day at a new startup I remember the CEO rushing up to me to exclaim: “You’re finally here! We have so much to do!” Totally different from any CEO interaction I’d had before, this got me thinking. I started to wonder about this C Suite’s views of product marketing....
Members-only So true! 7 ways comedy can impact sales enablement and prospecting I was browsing through forums on the Sales Enablement Society’s website recently when one thread stuck out to me. It mentioned “roasting a prospect’s pain points” as a sales tactic — making them laugh at a common frustration, and opening the door to a conversation....
Members-only Competitive Intelligence Tools of the trade? Takeaways from the “Product Marketing Tools of Choice” report When your field is defined by every product imaginable, in every industry there is, does a “typical” toolset even exist? And if it does, what is it?...
Members-only See all-star product marketing in action by grabbing a coffee How Starbucks Nailed Product Marketing with the “Reserve Roastery”...
Members-only What product marketers have to say about product marketing Speakers from Spotify, Uber, LinkedIn, Microsoft and more weighed in on the state of product marketing today....
Members-only Why Product Marketing plays a critical role as a translation layer Want to know a secret trick to product marketing? Acting as a translation layer between your product and the rest of the world....