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Brand marketing Sponsored

The power (and peril) of cringe in product marketing

Video marketing Sponsored

The art of slowness: Why slow motion can improve your product marketing

Go-to-Market Sponsored

The Last Hurrah effect: What it means for product marketers and GTM strategies

Technology Sponsored

Navigating product launch timing in tech

Product Marketing Strategy Sponsored

Don’t turn on your product marketing engine before getting your fundamentals right

Pricing Sponsored

How advertised reference prices influence pricing negotiations

AI Sponsored

Bot or not: Lessons on consumer reactions to algorithm vs. human decisions

Customer & Market Research Sponsored

Sentiment matters: Using attribute sentiment scoring to understand product reviews

B2C Sponsored

The power of nutritional labels: How educational campaigns shape product perception

Consumer Psychology Sponsored

Behavioral economics in product marketing: Tapping into cognitive biases

Leadership Sponsored

The role of emotional intelligence in product marketing leadership

Customer Marketing Sponsored

Leveraging behavioral data to tailor product marketing campaigns

Leadership Sponsored

Creating and capturing value: Lessons from driving $40M in incremental sales

Leadership Sponsored

Handling product failures, security breaches, and PR disasters: Lessons from the trenches