Nitin Kartik - Product Marketing Alliance

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About

Nitin Kartik

Nitin Kartik is a PMA Ambassador and Top-50 PMM Creator globally with an MBA from Chicago Booth and an MS from Stanford.

Post

Navigating product launch
timing in tech

Navigating product launch timing in tech

Don’t turn on your product marketing engine before getting your fundamentals right

Product Marketing Strategy

Don’t turn on your product marketing engine before getting your fundamentals right

How advertised reference prices influence pricing negotiations

How advertised reference prices influence pricing negotiations

Bot or not: Lessons on consumer reactions to algorithm vs. human decisions

Bot or not: Lessons on consumer reactions to algorithm vs. human decisions

Sentiment matters: Using attribute sentiment scoring to understand product reviews

Customer & Market Research

Sentiment matters: Using attribute sentiment scoring to understand product reviews

The power of nutritional labels: How educational campaigns shape product perception

The power of nutritional labels: How educational campaigns shape product perception

Behavioral economics in product marketing: Tapping into cognitive biases

Consumer Psychology

Behavioral economics in product marketing: Tapping into cognitive biases

The role of emotional intelligence in product marketing leadership

The role of emotional intelligence in product marketing leadership

Leveraging behavioral data to
tailor product marketing campaigns

Customer Marketing

Leveraging behavioral data to tailor product marketing campaigns

Creating and capturing value: Lessons from driving $40M in incremental sales

Creating and capturing value: Lessons from driving $40M in incremental sales

Handling product failures, security breaches, and PR disasters: Lessons from the trenches

Handling product failures, security breaches, and PR disasters: Lessons from the trenches

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.