Members-only Customer Marketing Behavioral economics in product marketing: Tapping into cognitive biases In an increasingly competitive market, product marketing has evolved from simple messaging to a sophisticated discipline that taps into deeper human motivations. One...
Members-only Leadership The role of emotional intelligence in product marketing leadership Why top product marketers use emotional intelligence, not just data. Transform resistant stakeholders into champions – real strategies inside....
Members-only Customer Marketing Leveraging behavioral data to tailor product marketing campaigns Learn how behavioral data analysis transformed a struggling subscription service's marketing strategy, turning high acquisition but poor retention into sustainable growth through data-driven customer insights....
Members-only Leadership Creating and capturing value: Lessons from driving $40M in incremental sales Unlocking $40M+ in new business: Learn how data-driven thought leadership turns teams into trusted advisors....
Members-only Leadership Handling product failures, security breaches, and PR disasters: Lessons from the trenches Discover how to navigate setbacks in product marketing, from product failures to PR disasters, and turn challenges into opportunities for growth....
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