Lawson Abinanti - Product Marketing Alliance

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Lawson Abinanti

Lawson Abinanti is co-founder of Messages that Matter, a positioning and message strategy consulting company that works with B2B software companies exclusively.

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How to deliver differentiated value when you’re not there

Positioning & messaging

How to deliver differentiated value when you’re not there

How to differentiate a product

Positioning & messaging

How to differentiate a product

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.