Members-only Sales Enablement How to use sales enablement sessions to inspire your team Sales enablement sessions are the ideal opportunity to put the sales reps on your team in the right frame of mind. They should be encouraged to ask questions to establish a firm understanding of your product and its features....
Members-only Pricing Unpacking price localization - and why it's awesome for your pricing strategy Price localization is an alternative pricing method used by companies with clients spanning different regions and countries. It’s widely recognized as a means of attracting prospective customers and increasing revenue....
Members-only Podcasts Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk Erik Mansur, VP of Product Marketing at Crayon, welcomes Holly Jackson, Head of Competitive Intelligence at Talkdesk for a discussion on how PMMs can build credibility as the owner of a competitive intelligence program....
Members-only Customer & Market Research Why is market research important in product marketing? Market research plays a critical role in product marketing. It helps teams understand market trends, build new products, and improve existing products, while competitive intelligence supports companies in differentiating their products from rivals within the industry....
Members-only The importance of cross-functional collaboration with Alison Hayter, Director of Product Marketing at Loopio In this episode of the Product Marketing Careers podcast, host Al Dea welcomes Alison Hayter, Director of Product Marketing at Loopio....
Members-only Analyst relations The role of analyst relations in product marketing | Jana Frejova, Product Marketing Lead at Spendesk This week on Product Marketing insider, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, is joined by Jana Frejova, Product Marketing Lead at Spendesk....
Members-only Is enough PMM budget spent on competitive intelligence tools? Competitive intelligence is ideal for keeping market rivals at an arm’s length; dedicating time, effort, and resources to making sure it’s done right is crucial. Are organizations taking competitive intelligence seriously enough? and are they putting their hands into their pockets to finance it?...
Members-only “The PMA Scholar Program helped me tackle the role with confidence.” - Tranquil Media Group Whilst searching for a program to enhance his career development, Harun Momanyi, Founder & CEO of Tranquil Media Group, discovered the PMA Scholar Program. Harun refined an array of existing product marketing skills, enabling him to apply his knowledge and further enhance his professional practice....
Members-only Customer Retention How to reduce customer attrition Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact....
Members-only Metrics & OKRs Which sales pipeline metrics should businesses track? Sales are critical to the success of any business. Failing to nurture prospects can impact revenue figures and jeopardize your team. Here, we outline exactly which sales pipeline metrics you need to focus on to perform to your optimum potential....
Members-only Podcasts The musings of an award-winning PMM | Jeff Rezabek, Director of Product Marketing at Testlio This week on Product Marketing Careers, Al Dea is joined by Jeff Rezabek, Director of Product Marketing at Testlio....
Members-only win/loss How to use win-loss interviews to improve your product Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....
Members-only The State of Product Marketing Leadership Report 2022 has arrived With 2022 well and truly underway, we're thrilled to deliver your first report of the year: The State of Product Marketing Leadership Report 2022....
Members-only Podcasts From ops and analytics to PMM | Candace Marshall, Director of Product Marketing, Zendesk In this episode of Product Marketing Careers, Al Dea is joined by Candace Marshall, Director of Product Marketing at Zendesk....
Members-only Podcasts Digital transformation in product marketing | Kirsten Jepson, Director of Product Marketing at TELUS International Tune in and join host Lawrence Chapman, as he welcomes Kirsten Jepson, Director of Product Marketing at TELUS International who discusses the role of digital transformation in product marketing....
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