Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

Post

Reports

The State of Go-to-Market Report 2022 is here

Sales Enablement

How to use sales enablement sessions to inspire your team

Pricing

Unpacking price localization - and why it's awesome for your pricing strategy

Podcasts

Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk

Customer & Market Research

Why is market research important in product marketing?

The importance of cross-functional collaboration with Alison Hayter, Director of Product Marketing at Loopio

Analyst relations

The role of analyst relations in product marketing | Jana Frejova, Product Marketing Lead at Spendesk

Is enough PMM budget spent on competitive intelligence tools?

“The PMA Scholar Program helped me tackle the role with confidence.” - Tranquil Media Group

Customer Retention

How to reduce customer attrition

Metrics & OKRs

Which sales pipeline metrics should businesses track?

Podcasts

The musings of an award-winning PMM | Jeff Rezabek, Director of Product Marketing at Testlio

win/loss

How to use win-loss interviews to improve your product

The State of Product Marketing Leadership Report 2022 has arrived

Podcasts

From ops and analytics to PMM | Candace Marshall, Director of Product Marketing, Zendesk