Members-only Improve your product marketing skills this World Poetry Day With World Poetry Day upon us, learn how you can improve your product marketing skills with support from Product Marketing Alliance....
Members-only Podcasts How presentations can set your organization apart | Chris Lynch, CMO at Mindtickle GhostRanch's Mikey Mioduski sits down with CMO Chris Lynch to discuss why presentations are so important, and how they can set your org apart from the rest....
Members-only Podcasts The 3 C's to look out for in presentation materials | GhostRanch Communications Allie and Kelsey from GhostRanch highlight three C's to look out for in presentation materials: Cohesion, Composability & Continued Learning....
Members-only Common challenges and barriers when launching a product Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive....
Members-only Product Marketing Moonstruck We could talk until the proverbial cows come home about how much we love product marketing. Here’s what a handful of our Top 100 Product Marketing Influencers said when we asked why product marketing rocks their boat…...
Members-only Pricing How to price a product: your complete guide Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here's how to calculate the perfect product selling price....
Members-only Customer Marketing What are customer needs? 5 steps to meet them Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....
Members-only State of Product Marketing Metrics 2023 survey Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....
Members-only Certifications PMMC covers the essential areas included in a PMM role Castor Silvia Kiely Frucci, Senior Product Marketing Manager at Castor is an experienced PMM who enrolled in Product Marketing Core: Live and Online to refine her existing credentials....
Members-only Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at AWS (Amazon Web Services) In the first Product Marketing Insider episode of 2023, we’re continuing to bring you all the action and insights from the live podcasting stage at the Product Marketing Summit in San Francisco. We're thrilled to bring you intel courtesy of Holly Watson, Senior Product Marketing Manager at AWS....
Members-only Competitive Intelligence Competitive intelligence tips and tools for 2023 As part of our research for the Competitive Intelligence Trends Report 2022, we asked respondents to reveal the following to help product marketers improve their CI programs in 2023: Competitive intelligence tips, and competitive intelligence tools....
Members-only Product marketing leadership, career development, and succeeding at high-growth companies We chewed the fat with Annie Lee, CMO at Howl, for a discussion on what’s needed to succeed as a product marketer at a high-growth company....
Members-only Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media Host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media, with the pair discussing how product marketers can work cross-functionally to establish product marketing OKRs....
Members-only How to boost your marketing campaigns with automation strategies Marketing automation strategies have become part and parcel of the modern-day business world. But what are they, how’re they used, and why should your team sit up and take notice?...
Members-only Certifications “I find the learnings invaluable and I’m able to apply these new skills in my role day to day.” - Amit Alagh, LexisNexis Amit Alagh is the Senior Product Marketing Manager at IT services and consulting company LexisNexis. Amit’s search for L&D opportunities led him to our Master Product Marketing Certification....
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