Lawrence Chapman

In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion....

In this episode, Devon O'Rourke, Founder & Manager Partner at Fluvio, shares a breadth of transferable insights guaranteed to enhance your Go-to-Market strategy....

Ever wondered what the world of a VP of Product Marketing looks like? Well, in this extra special episode, we've managed to pin down time in the diary of Harvey Lee, VP of Product Marketing at Product Marketing Alliance, who offers an exposé into what a day in his life as a VP looks like....

We’re thrilled to announce Kripa Sitaraman, Market Competitive Analyst, Product Marketing at VMware, is our learner of the month for April, following her completion of Product Marketing Certified: Core....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

In this episode, host Mark Assini is joined by Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness for a discussion on building a product marketing team in a startup environment....

After celebrating the feats of Div Manickam and Alex McDonnell in February and March, we’re thrilled to announce that Nicholas Gregory, Global Head of Sales Enablement & Effectiveness at Qlik, is our Expert of the Month for April....

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Fintech Marketing Director....

In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io, who outlines how customer marketing and product marketing go hand-in-hand....

Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most....

Ana challenges a common assumption that PMMs need to occupy a senior position to lead from the front at their company and shares ways in which product marketers can lead without authority....

We’d all love to see our revenue stream consistently rise by a pretty penny (or two), however, putting money in the bank is undoubtedly the hardest part of running a business. A product bundling strategy is amongst the many methods companies adopt to keep their revenue streams running....

It’s official: the legion of product marketers is growing - fast, many of which are chomping at the bit to reach the upper echelon of the product marketing pyramid. In this article, we’ll explore a select trio of skills you ought to finetune as part of your personal and professional development....

Gayathri Krishnamurthy, AVP of Product Marketing at RingCentral, is a product marketer with plenty of experience in launches products, and in this episode of the Product Marketing Insider podcast, she shares her expertise on how to plan the perfect product launch....

We’re gathering insights for the State of Product Marketing Report 2023, which promises to be our deepest, most comprehensive industry overview to date. Complete the survey, share your invaluable insights, and contribute to a report that’ll rock the PMM world to its core....