Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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Get hands-on, tactical GTM tuition and build your Go-to-Market Blueprint

Podcasts

From the shark in a puddle to a goldfish in the ocean: Lessons from a first-year Product Marketer

Podcasts

Your golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio

Podcasts

Unlocking the mind of a VP of Product Marketing | Harvey Lee, Product Marketing Alliance

Case studies

Learner of the month, April 2023 | Kripa Sitaraman, VMware

Positioning & messaging

How to create a value proposition

Careers

Product marketing life at a fast-moving startup | Bhargav Brahmbhatt

Expert of the month, April 2023 | Nicholas Gregory, Global Head of Sales Enablement & Effectiveness at Qlik

Lifting the lid on full-stack marketing | Sandeep Bhara, Fintech Marketing Director

How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io

Product Launch

How to create a product launch internal communication plan

Changing perceptions: Why non-senior product marketers CAN lead with authority | Ana Serrano, Global Product Marketing Lead at Salesforce

Pricing

What is product bundling? And how can it improve your product and boost sales?

Articles

Three vital product marketing skills you need to propel your prospects

How to plan the perfect product launch | Gayathri Krishnamurthy, AVP of Product Marketing at RingCentral