Lawrence Chapman

Product positioning is a strategic exercise we use as product marketers to find a product or service’s place in the market. As part of the positioning process, PMMs often create a product marketing map - but what are they, and how can they improve your positioning strategy?...

A lot can be learned by getting comfy in front of the fireplace and losing yourself in a page-turner. Check out our list of definitive product marketing reading list....

You can’t begin your PMM expedition without the right knowledge. From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management....

But it’s not always necessarily plain sailing. While designed to bring a whole host of benefits, there are times when personas fail - but when is this the case, and more importantly, why?...

Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and is all about being customer-obsessed....

In this episode, host Mark Assini is joined by Aubrey Chapnick, Senior Product Marketing Manager at Q4. Aubrey’s path to PMM is highly unconventional. He initially wanted to join the military to become an F-18 fighter pilot but ended up going in a very different direction....

I'm Jasmine Jaume, Group Product Marketing Manager for Intercom’s core product marketing team and developer platform. I'm excited to share with you what a day looks like for me in this role, lessons I’ve learned throughout my career, as well as product marketing best practices not to follow....

Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....

Hot on the heels of April’s Learner of the Month, Kripa Sitaraman, Market Competitive Analyst, Product Marketing at VMware, it’s our pleasure to announce that the Learner of the Month award for May goes to Isamar Vega....

While the roles of PMs and PMMs share some similarities, they aren’t identical, and with many Product Managers deciding to transition into a product marketing role, it’s important to understand how they differ....

Want the definitive playbook on the competitive intelligence function? Want tried and true methods, templates, and frameworks you can apply to your role today? Grab your free copy of this eBook and take your competitive intelligence program from chaotic to supersonic....

In this episode, host Mark Assini is joined by Jessica Andrews, VP of Marketing at Copper. Jessica shares how she and a group of individuals at Copper brought their newest product, Wyndy, to market, how ICP research helped the launch, and how the team navigated entering a new customer segment....

Following an unconventional route into a PMM career, Brianna Cabral, Product Marketing Manager at Arena, signed up for a PMA membership and has gone from strength to strength....

Last month, Nicholas Gregory, Global Head of Sales Enablement & Effectiveness at Qlik, scooped April’s accolade, and now, we’re thrilled to announce the Expert of the Month for May is Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS)!...

Go-to-Market Blueprint targets the core topics of GTM strategy, from ideation, to delivery, to growth and everything in between. This interactive course allows you to learn, practice and perfect your skills so you can build and implement every Go-to-Market strategy with confidence....